During a trip to London this summer, I got a chance to visit the Hunter store in person and was blown away with the overall sensory experience! The physical materials and digital materials within the store brought the brands story to life along the entire customer journey. Stepping off the surprisingly sunny London street, the Hunter store transported me to a rainy English countryside and brought back many memories of my own experience with my hunter boots: my annual excursion to the apple orchard and pumpkin patch on a fall Ohio day, misty spring hikes on the mossy Oregon trails, and even winter treks through the snow of the Colorado Foothills. What memories come to mind when you see the hunter store?
o Based on these images and the physical and digital materials within the space, what do to you imagine your “Sensory Experience” would be? What do you see, smell, hear, and touch/feel?
o What do you think of the digitally projected stonewall? Does the “digital” stone affect you differently than a real natural stone?
o What about “storm cloud” ceiling elements and the “green wall” that are digitally generated, do they do an effective job of connecting you to the outdoor environment that they are simulating?
I'd love to hear your thoughts on these questions... Lets start a dialog below in the comments section!